Tag Archives: marketing competition

The NAA announces winners in 2013 auction marketing competition

The 2013 Grand Champion in the National Auctioneers Association/USA TODAY Marketing Competition is Williams & Williams, Tulsa, Okla.

Williams & Williams also won Auction Marketing Campaign of the Year.

Rich Penn, Rich Penn Auctions, Waterloo, Iowa won Best in Show — Photography. Williams & Williams won Best in Show — Advertising/Public Relations.

This year’s competition received more than 800 entries. A panel of marketing and advertising professionals with backgrounds in branding, promotion, public relations and graphic design judged the entries. Criteria included creativity, effectiveness, clarity and visual appeal.

The marketing competition is a contest for NAA members. It provides auction professionals the opportunity to highlight their innovative creations from the past year. The annual competition is presented in partnership with USA TODAY.

Winners will be formally recognized during the NAA/USA TODAY Marketing Competition Awards Reception in Indianapolis at the 64th International Auctioneers Conference and Show in July. Winners receive an award and their entries are displayed at the conference.

The competition comprises 63 categories in six divisions: Photography, Postcards, Brochures & Catalogs, Newspaper/Magazine Print Advertising, Public Relations & Marketing, Digital & Social Media and Auction Marketing Campaign of the Year. Two Best of Show entries are selected, one from Photography, and the other from the remaining categories. The two Best of Show entries compete against the winning entry in the Auction Marketing Campaign of the Year award for the top award of Grand Champion.

Winners are as follows:

Grand Champion
Williams & Williams, Tulsa, Okla.

Auction Marketing Campaign of the Year
Williams & Williams, Tulsa, Okla.

(Second place)
Toni Benysh, Halderman Real Estate Services, Wabash, Ind.

Best in Show: Photography
“My Bikes Never Looked Like That”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Best in Show: Advertising/Public Relations
Distinctive Capabilities Video
Williams & Williams, Tulsa, Okla.

Photography

Estates & Personal Property
Chad Metzger, CAI, Metzger Property Services, North Manchester, Ind.

(Second place)
Lonny McCurdy, AARE, McCurdy Auction, Wichita, Kan.

Auction Team
“Teamwork”
Nick Cummings, CAI, Schrader Real Estate and Auction Co. Inc., Washington Court House, Ohio

(Second place)
Simmons Auction Team 5/24/12
James Pike, AARE, Key Auctioneers, Indianapolis

Auction Crowd
Chad Metzger, CAI
Metzger Property Services, North Manchester, Ind.

(Second place)
“Determining Factor”
Austin Booker, Booker Auction Co., Eltopia, Wash.

Auctioneer in Action
“Lady Liberty”
Wendy Lambert, BAS, Lambert Auction Co., Coppell, Texas

(Second place)
“Lion Eats Auctioneer”
Jonathan Kraft, Kraft Auction Service, Valparaiso, Ind.

Benefit Auction
Connie J.M. Johnson, BAS
Kurt Johnson Auctioneering, White Bear Lake, Minn.

(Second place)
“One More Time for the Kids”
Kevin Oldham, United Marketing Services, Kansas City, Mo.

Buyer Excited About Purchase
Bidder #483
Jonathan Kraft, Kraft Auction Service, Valparaiso, Ind.

(Second place)
“Call the Bank Honey”
Wendy Lambert, BAS, Lambert Auction Co., Coppell, Texas

Equipment Auction
“Bidders in Action”
Gary Boggs, CAI, Schrader Real Estate and Auction Co. Inc., Columbia City, Ind.

(Second place)
“Not Your Everyday Fishing Boat”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Farm Auction
“Every Man’s Dream!”
Jamie Cochran, J.G. Cochran Auctioneers & Associates, Boonsboro, Md.

(Second place)
Brumme Auction 3/22/13
David Anthony Kaufman, CAI, Kaufman Realty & Auctions, Sugarcreek, Ohio

Real Estate Auction
“Sign of the Times”
Kevin Oldham
United Marketing Services, Kansas City, Mo.

(Second place)
Lonny McCurdy, AARE
McCurdy Auction, Wichita, Kan.

Creative Photography
“My Bikes Never Looked Like That”
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
Farm Auction Aerial
Scott Musser, CAI, BAS, Musser Bros. Inc., Pasco, Wash.

Wild Card
“Crilow Farm”
Curtis Yoder, Kaufman Realty & Auctions, Sugarcreek, Ohio

(Second place)
“Grandpa’s Helper”
Katie Imholte, Black Diamond Auctions, St. Cloud, Minn.

Postcards

Personal Property (Antiques, Collectibles, Etc.)
Art Auction
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
Mikulecky Tractor Auction
Michael Schultz, CAI, Seifert Schultz Auctioneers, Upsala, Minn.

Automobiles & Trucks
Contractor Consignment Auction
James Pike, AARE, Key Auctioneers, Indianapolis

(Second place)
Manning Estate
Kevin Oldham, United Marketing Services, Kansas City, Mo.

General Household & Estates
Wilson Estate
John Malone, CAI, Tasabah & Associates, Paragould, Ark.

(Second place)
2 BR Cottage on Sand Lake
Jason Buher, GPPA, Sheridan Realty & Auction Co., Mason, Mich.

Benefit
Art Auction
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
Spring 2013
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

Business Liquidation
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
Michael Fortna, Fortna Auctioneers & Marketing Group, Annville, Pa.

Commercial/Industrial: Machinery & Equip.
Duffield Postcard
Lea Cieslak, Purple Wave Auction, Manhattan, Kan.

(Second place)
“Town & Country”
Roger Hansen, CAI, Hansen & Young, Prairie Farm, Wis.

Farm: Machinery & Equipment
Thorburn Retirement
Jason Buher, GPPA, Sheridan Realty & Auction Co., Mason, Mich.

Farm and Ranch Real Estate
Kiowa County Postcard
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
155 Acres Offered in 4 Tracts
Troy Crowe, Sheridan Realty & Auction Co., Mason, Mich.

Residential Real Estate: Traditional
“The Farm House of Halifax”
Jerry Manning, CAI, AARE, CES, J.J. Manning Auctioneers, West Yarmouth, Mass.

(Second place)
“Waterfront Estate on Devil’s Lake”
Doug Sheridan, Sheridan Realty & Auction Co., Mason, Mich.

Residential Real Estate: Luxury
“Historic Home: Bleak Hill”
Mark Motley, CAI, AARE, of Motley’s Auction & Realty Group, Richmond, Va.

(Second place)
Hallbrook Luxury Mailer
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co. Inc., North Kansas City, Mo.

Recreational Real Estate
“Buffalo Lake Hideaway”
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
Gilbert Postcard
Kevin Oldham, United Marketing Services, Kansas City, Mo.

Development Land Real Estate
389 +- AC Dev. Land
Mark Motley, CAI, AARE, Motley’s Auction & Realty Group, Richmond, Va.

(Second place)
Wexford Subdivision
David Counts, CAI, The Counts Realty & Auction Group, Abingdon, Va.

Commercial/Industrial Real Estate
Walnut Street Mailer
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co. Inc., North Kansas City, Mo.

(Second place)
Green Bay
Bridget Siler, Hansen & Young, Prairie Farm, Wis.

Multi-Property Real Estate Auction
August 21 Valley Cottage and Monsey
Richard B. Maltz, CAI, CES, David R. Maltz & Co. Inc., Plainview, N.Y.

(Second place)
Double J Resort
Jim Vander Veen, AARE, Big Red Auctions, Holland, Mich.

Brochures & Catalogs

Personal Property (Antiques, Collectibles, Etc.)
Spring 2013
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
Lake Side Farms Catalog
Kurt Aumann, CAI, ATS, Aumann Auctions Inc., Nokomis, Ill.

Automobiles & Trucks
Mikkelson Falls Flyers
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
November Eltopia Surplus Mailer
Alesha Russell, Booker Auction Co., Eltopia, Wash.

General Household & Estates
Bills Estate
Arden Schrader, Schrader Real Estate and Auction Co. Inc., Columbia City, Ind.

Hopkins Estate Liquidation
Bill Bryant, CAI, AARE, GPPA, The Counts Realty & Auction Group, Lynchburg, Va.

Benefit
Spring 2013
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
Winter 2012
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

Business Liquidation
Fun Town Factory Liquidation Brochure
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co. Inc., North Kansas City, Mo.

(Second place)
Eggimann Truck Parts
Kevin Oldham, United Marketing Services, Kansas City, Mo.

Commercial/Industrial: Machinery & Equip.
Yellow Iron Auction Brochure
Scott Musser, CAI, BAS,    Yellow Iron, Pasco, Wash.

(Second place)
Online Only
Harry (Jay) Ruby, CAI, GPPA, Global Force Auction Group, Thurmont, Md.

Farm: Machinery & Equipment
Lincoln Farm
Gary Boggs, CAI, Schrader Real Estate and Auction Co. Inc., Columbia City, Ind.

(Second place)
November 30 Equipment Auction
Cary Aasness, Aasness Auctioneers, Dalton, Minn.

Farm and Ranch Real Estate
Brochure-Mid-Delta
Toni Benysh, Halderman Real Estate Services, Wabash, Ind.

(Second place)
Midwest Farms
Dennis Bennett, AARE, CES, MPPA, Schrader Real Estate and Auction Co. Inc., Grabill, Ind.

Residential Real Estate: Traditional
“Villa by the Sea”
Maximillian Spann Sr., CAI, AARE, Max Spann Real Estate and Auction Co., Annadale, N.J.

(Second place)
“Castle House”
Barry Baker, CAI, AARE, CES, Ohio Real Estate Auctions, Grove City, Ohio

Residential Real Estate: Luxury
French Chateau Auction Brochure
Williams & Williams, Tulsa, Okla.

(Second place)
Private Bayfront Estate
Maximillian Spann Sr., CAI, AARE, Max Spann Real Estate and Auction Co., Annadale, N.J.

Recreational Real Estate
E.C.H.O. Hunt Club
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
Mickle’s Valley View Ranch and Canyon West Golf Club
Will McLemore, CAI, McLemore Auction Co., Nashville, Tenn.

Development Land Real Estate
Kiowa Land Brochure
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
Renick Farms
Rex D. Schrader II, CAI, Schrader Real Estate and Auction Co. Inc., Columbia City, Ind.

Commercial/Industrial Real Estate
Indian Springs Country Club Auction Brochure
Williams & Williams Auction, Tulsa, Okla.

(Second place)
Walnut Commercial Brochure
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co. Inc., North Kansas City, Mo.

Multi-Property Real Estate Auction
Milwaukee Multi-Property
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
R.I.J. Holdings
Jerry Ehle, Schrader Real Estate and Auction Co. Inc., Fort Wayne, Ind.

Newspaper/Magazine Print Advertisements

Small/Medium Size: One/Two Color
Corporate “Integrity” Ad
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

(Second place)
Miller & York Small Ad
Kevin Oldham, United Marketing Services, Kansas City, Mo.

Small/Medium Size: Full-Color
Newspaper Footer
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
Hudson Estate Ingrams Magazine
Jeff Cates, CAI, AARE, CES, Cates Auction & Realty Co. Inc., North Kansas City, Mo.

Large Size: One/Two Color
Spring Peotone 2013
Dan Matthews, CAI, GPPA, Matthews Auctions LLC, Nokomis, Ill.

(Second place)
Upcoming Auctions
Lonny McCurdy, AARE, McCurdy Auction, Wichita, Kan.

Large Size: Full-Color
Pottery Appreciated
Peter Gehres, CAI, CES, Belhorn Auction, Hilliard, Ohio

(Second place)
Back Cover Film Orlando
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

Public Relations & Marketing

News Release
Brunner Press Release
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
Mikkelson Publicity Program
Rich Penn, Rich Penn Auctions, Waterloo, Iowa

Company Newsletter
Farmland Update
Toni Benysh, Halderman Real Estate Services, Wabash, Ind.

Company Brochure
Introduction Brochure
Melissa Davis, CAI, AARE, BAS, Reppert Auction School, Indianapolis

(Second place)
AmeriBid Company Brochure
Robert Hart, AmeriBid LLC, Tulsa, Okla.

Company Promotional/Give-Away Item
Florida Realtors Conference & Expo (Water guns)
Beth Rose, CAI, Beth Rose Auction Co., Maumee, Ohio

(Second place)
Topless T-shirt
Mark Motley, CAI, AARE, Motley’s Auction & Realty Group, Richmond, Va.

Non-Traditional Marketing
Ruzic Construction Retirement Auction Podcast
Aaron Traffas, CAI, ATS, CES, Purple Wave Auction, Manhattan, Kan.

(Second place)
Eltopia Seller’s Guide File Folder
Camille Booker, CAI, CES, Booker Auction Co., Eltopia, Wash.

Bidder Card
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
Motley’s Industrial Auction
Mark Motley, CAI, AARE, Motley’s Auction & Realty Group, Richmond, Va.

Company Promotion: Signage, Vehicle & Outdoor Advertising
Outdoor Billboard with NAA & FAA Logos
Cliff Shuler, Cliff Shuler Auctioneers & Liquidators, Titusville, Fla.

(Second place)
Auction To Go!
Mark Motley, CAI, AARE, Motley’s Auction & Realty Group, Richmond, Va.

Auction Promotion: Signage, Vehicle & Outdoor Advertising
New Orleans Redevelopment Authority Streetcar Campaign
Paul Lynn, AmeriBid LLC, Tulsa, Okla.

(Second place)
Robert’s Stadium
Andrew Wilson, CAI, CES, William Wilson Auction Realty Inc., New Harmony, Ind.

Digital & Social Media

Company e-newsletter
Lonny McCurdy, AARE, McCurdy Auction, Wichita, Kan.

(Second place)
William Burch, World Crest Auctions, Grand Prairie, Texas

Company Website
Richard Hart, CAI, BAS, GPPA, Baterby’s, Orlando, Fla.

(Second place)
UC Hunting Properties – UC Hamele Auction & Realty
Kevin Oldham, United Marketing Services, Kansas City, Mo.

Online Advertising Campaign
Hacienda Pinilla Online Campaign
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
Silver Mountain Resort Email Campaign
Jarem Atkinson, AmeriBid LLC, Sandy, Utah

Video: Company Promotional
Distinctive Capabilities Video
Williams & Williams, Tulsa, Okla.

(Second place)
Grafe Introduction Video
Judd Grafe, Grafe Auction Co., Spring Valley, Minn.

Video: Auction Promotional
Kiowa County Video
Kevin Oldham, United Marketing Services, Kansas City, Mo.

(Second place)
French Chateau Auction Video
Williams & Williams, Tulsa, Okla.

Radio: Company Promotional
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pa.

(Second place)
Bid for Blue
Aaron Traffas, CAI, ATS, CES, Purple Wave Auction, Manhattan, Kan.

Radio: Auction Promotional
L&L Farms
Williams & Williams, Tulsa, Okla.

(Second place)
Matthew Hurley, CAI, AARE, Hurley Auctions, Greencastle, Pa.

Advertisements

Leave a comment

Filed under Auction Industry, Auction marketing, Auctioneer magazine, Conference and Show, Education, Marketing, NAA Members, Technology