Daniel West says once bidder information is collected via website forms, auction professionals should call all new bidders to welcome them to the company and verify their information.
It’s important to establish a relationship with clients right away, as this method dramatically reduces buyer back out and default.
Will McLemore, CAI, of McLemore Auction Co. LLC, Nashville, also recommends keeping in touch with online registrants via telephone. Phone calls establish closer relationships with buyers, which in the end can make for smoother auctions from start the finish.
This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.