For an auction company’s own online presence, Daniel West, of West Auctions Inc., Woodland, Calif., recommends auction professionals keep websites as simple as possible.
He says the registration forms he sees on auction websites are often unnecessarily complex. The whole point of these forms, he says, should be to gather basic client information.
Bidders appreciate simplicity and convenience, giving up limited details such as name, email, address, phone number and credit card information.
And when it comes to website content, West recommends publishing auction results, as this content is often what’s of most interest to visitors.
This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.