In the world of LinkedIn, Susan Rasmus, CAI, says auction professionals should establish themselves as thought leaders in the auction industry. She says LinkedIn is just as important as Facebook.
LinkedIn is where high-level executives and decision makers hang out, and therefore it should be used as an important social media marketing tool. The conversations are more professional in nature, and auction professionals have the opportunity to join specific groups related to the industry.
This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.