Also on Facebook, Jason Hanks, ATS, GPPA, of Cal Auctions, El Cajon, Calif., says he tries to get as many of the social network’s “likes” as possible on his company’s page.
The more eyes he can get on the merchandise he’s selling, the more likely the items will catch the interest of potential buyers or future sellers, he says.
As an example of how he gets “likes” on his company page, Hanks shared with attendees how he marketed a gun auction.
Instead of solely focusing on marketing the auction or auction calendar, Hanks purchased promoted posts and Facebook advertising. He also picked certain items from the auction and promoted them individually — sometimes targeting potential buyers.
He says Facebook promotions allow his company to get in front of potential buyers and sellers because his messages are more likely to appear in their news feeds.
This method earned him as many as 400 to 600 likes per day during his marketing campaign. The company had nearly 20,000 likes in late February.
This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.