Tip No. 5 – Don’t ignore “traditional” marketing

Although the Internet Only Auction Summit focused largely on technology, Aaron Traffas, CAI, ATS, CES, of Purple Wave Inc., Manhattan, Kan., recommended auction companies continue to use traditional marketing, in addition to electronic advertising.

He says the best way to tell a story about assets is sometimes through traditional marketing, which might include direct mail, flyers and print advertisements.

Terry Howe says his company continues to target buyers with “tens of thousands” of pieces of direct mail.

This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.

Read the last tip.

Read the complete article here.


Leave a comment

Filed under Auction Industry, Auction marketing, Auctioneer magazine, Education, Marketing, NAA Members, Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s