Although the Internet Only Auction Summit focused largely on technology, Aaron Traffas, CAI, ATS, CES, of Purple Wave Inc., Manhattan, Kan., recommended auction companies continue to use traditional marketing, in addition to electronic advertising.
He says the best way to tell a story about assets is sometimes through traditional marketing, which might include direct mail, flyers and print advertisements.
Terry Howe says his company continues to target buyers with “tens of thousands” of pieces of direct mail.
This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.