Sid Miedema Jr., CAI, told attendees his company, Miedema Auctioneering Inc., Byron Center, Mich., runs several online auction companies with unique URLs because the company has found more success with multiple business units.
It is able to specialize its online auctions to better penetrate individual markets, he says. Its eight companies can focus on different auction items and business practices in order to achieve optimal results.
In addition to Miedema’s companies having separate goals, they have different sales staffs to handle myriad assets.
This tip is adapted from “25 tips for your auction business,” a story in the March 2013 issue of Auctioneer magazine. This blog will feature the top 15 tips.