The National Auctioneers Association has made several changes to the NAA/USA TODAY Marketing Competition. The changes address the need for more efficient and cost-effective auction marketing.
This fall, a task force reviewed and updated the annual competition. Members of the group suggested new rules and categories, and they eliminated out-of-date categories.
NAA members will now be able to enter only one marketing piece into the competition free of charge. Every additional entry now requires a $10 fee. The NAA has instated the fee to offset costs of coordinating the competition (e.g., awards, judges).
In previous contests, members were allowed to submit only one entry per category, forcing them to choose between two or more examples of their best work. Starting this year, members can enter as many marketing pieces into a category as they wish.
There also are new and reorganized categories in the competition, as Auctioneers are using many different methods and new technologies to communicate with their customers. The NAA has added a digital and social media category, for example, to reflect the use of new communications platforms.
Also, the NAA has either combined or eliminated categories that had few entries in past contests. These changes allow the association to provide a contest that features the best in auction marketing, advertising and promotion.
Finally, the association has made the entry submission process easier, and it has renamed the Auction of the Year award to Auction Marketing Campaign of the Year.