Those efficiencies, he says, come mainly from the proper implementation of technology, which ultimately maximizes profitability for his company.
And Rasmus, of Rasmus Asset Advisors, Alexandria, Va., says he plans to share his knowledge and some of his firm’s best practices with Certified Auctioneers Institute students in March.
The NAA plans CAI 2012 on March 18-22 on the campus of Indiana University in Bloomington, Ind. CAI Next, an intensive training program exclusively for CAI graduates, is scheduled for March 18-20.
During his “Technology” course, Rasmus says he plans to share with CAI students how social media, cloud-based computing and other technologies can increase income, improve marketing and boost auction attendance.
Another CAI trainer, Forres Meadows, CAI, ATS, BAS, also plans to focus on technology during his “Online-Only Auctions” course.
Meadows says his training session will likely open the minds of CAI students to new possibilities available on the Internet. He emphasizes that all auction professionals, including those who don’t conduct online sales, will benefit from his course because a lot of it focuses on advanced marketing practices.