Auction family thrives on change

hansensFor Roger Hansen, CAI, the auction business is about a lot more than making a living.

“In a family business, you normally know what the other one’s thinking,” says Hansen, who along with his two sons, Bryce, CAI, and Barry, runs Hansen & Young Auctioneers Inc., Prairie Farm, Wis. “To see them have joy in their work, I really like that.”

The three Auctioneers also bring unique interests to the company — Bryce likes real estate and technology, and Barry is in to guns and equipment.

“It all adds to the bottom line of the auction business,” Roger says. “You can take on so much more, and when one area is weak, it’s strong in another area.

“There is more than one way to do things, and sometimes their way is better than my way.”

But Roger, as his son, Bryce, points out, is a champion of change. Years ago, he wasn’t afraid to take a big step into live auctions with simulcast bidding, and then, about 18 months ago, move on to online-only sales.

“I love change. I get bored if there’s not change,” Roger says. “The key thing that I had with this is young people that understood technology and how to implement it.”

In fact, Bryce says much of the success of his family’s company can be attributed to a willingness to change and adapt to new technologies.

“That was a completely different philosophy (online auctions), a completely different business model,” Bryce says. “We saw that opportunity and then adapted our business to that opportunity and have benefited from that.”

He says the family’s involvement in the National Auctioneers Association, Wisconsin Auctioneers Association and Minnesota State Auctioneers Association also helps it stay on the industry’s leading edge. Roger is a former member of the NAA’s and WAA’s Board of Directors, and he is a Wisconsin Hall of Fame Auctioneer.

The company sells real estate, agricultural equipment and personal property. It conducts 10 to 15 sales per month and has about 16 employees.

Hansen & Young joined the MarkNet Alliance when it was founded in 2007. Bryce says the partnership, which includes proprietary software and enhanced marketing opportunities, has played a significant role in the company’s success.

Read a Q&A about Hansen & Young from Auctioneer magazine, the official publication of the National Auctioneers Association.


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Filed under Auction Industry, Auction marketing, Auctioneer magazine, NAA Members

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