Auctioneers try new marketing approaches as new buyers emerge for art, antiques and collectibles

antiquesAs buyer demographics change, Auctioneers in the art, antiques and collectibles market report inconsistent and sluggish hammer prices on average items, while high-value lots are setting records.

One category in particular — Chinese art and antiques — is performing well for Antique Helper Inc., Indianapolis. There’s a lot of speculation in the market for items such as jade, porcelain and art work, says the company’s Dan Ripley, CES.

Lethargic markets

Jim Friend, CES, GPPA, of Fine Estates & Antiques Inc., Phoenix, says there has been a noticeable drop in the purchase of Victorian furniture, as there are fewer buyers in that market. Other high-end, period furniture is staying strong, though.

Ripley and Friend report similar buying habits when it comes to auction goers who purchase art, antiques and collectibles. Premier items are bringing good money; however, Ripley says prices for middle-of-the-line pieces aren’t as strong.

Antique Helper has found a way to increase activity, though, in lower-priced merchandise, Ripley says.

Like other NAA Auctioneers, Friend says live auctions with Internet bidding are important in the market; however, he says the format is not essential for all auction houses and in all sales of art, antiques and collectibles.

Get the complete report from Auctioneer magazine.

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Filed under Auction Industry, Auction marketing, Auctioneer magazine, NAA Members

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