Reality show should bring out positive aspects of auction industry

AUCTIONEER$Auctioneers … get ready to see more dollar signs.

The first will appear in the title of a new reality TV show, “AUCTIONEER$,” which is set to air this fall.

The next might come from an industry-wide increase in business resulting from the show.

The new TLC program stars National Auctioneers Association members from Auction Systems Auctioneers & Appraisers, Phoenix, and the company’s Chief Executive Officer, Deborah Weidenhamer, CAI, says it could be a boon for the profession.

“If I had had creative control of the show, I could not have done a better job than what they did in terms of how they portrayed auctions and how they are good for buyers and sellers,” she says. “We call it ‘auctiontainment’ ― they’re really good at showing that ― how fun an auction can be.

“For the industry as a whole, I believe that if the show is a success people should expect to see more attendees at all auctions.”

For consumers who know little or nothing about auctions, Weidenhamer says it introduces the public to, and provides education on, several aspects of the industry, including the importance of the Auctioneer, clerks and ringmen. The first episode shows how auction attendees make bids and explains the role of the Auctioneer.

Unlike some other reality TV shows, “AUCTIONEER$” focuses less on the drama of running a business and more on auction buyers and sellers. Weidenhamer says a third of the program is about the business, a third is about buyers and a third is about sellers.

A typical show follows three or four items as they go through the entire auction process ― from how Auction Systems finds them, to the appraisals and then to the final sale ― and buyers are interviewed following their purchases, she says.

TLC plans eight episodes airing over four weeks for the first season, with the first scheduled for Oct. 9 at 10 p.m. EDT, according to a news release. Weidenhamer describes the program as an “infomercial” about auctions and appraisals.

Read more about the show and its stars in Auctioneer magazine, the official publication of the National Auctioneers Association.

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1 Comment

Filed under Auction marketing, Auctioneer magazine, Education, NAA Members

One response to “Reality show should bring out positive aspects of auction industry

  1. Jennifer Koch

    Isn’t that Gary from Barrett-Jackson Auctions in the photo??

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