2010 NAA – USA TODAY Marketing Competition Winners Announced

FOR IMMEDIATE RELEASE
Contact: Chris Longly
NAA Deputy Executive Director
(913) 563-5431

Over 1,000 entries mark the most competitive in event history

Overland Park, Kan., June 9, 2010 – Creative marketing and advertising in the auction industry is essential when it comes to the success and growth of an auction company.

The National Auctioneers Association (NAA) Marketing Competition is a contest among members and allows them the opportunity to highlight their innovative creations over the past year while vying for top awards for their marketing and advertising materials. The annual competition is presented in partnership with USA TODAY, and this year, judges reviewed over 1,000 entries.

The competition is comprised of more than 100 categories in three divisions: Photography, Advertising/Public Relations and Auction of the Year. The categories focus on a myriad of promotional programs and pieces, including best newspaper/magazine advertising, best member Web site, best television commercial, best auction proposal, best business newsletter, best news release, and more.

The 2010 NAA Marketing Competition Grand Champion was Jeff Jourdan, Roebuck Auctions, Destin, Fla. Jourdan also won Auction of the Year and Best of Show in the Photography Division. Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla., won Best of Show in the Advertising/Public Relations category.

Entries were judged by a panel of marketing professionals with backgrounds in photography, design, print and multimedia. Judging criteria included creativity, effectiveness, clarity, visual appeal and more.

All winners will be formally recognized from 4 to 5:30 p.m., Thursday, July 15 during the NAA Marketing Competition Awards Reception. This year marks the 61st International Auctioneers Conference and Show, which will be held July 13-17 at the Greensboro Convention Center in Greensboro, N.C. Winners will receive a plaque, and their entries will be displayed on the trade show floor at Conference and Show for their colleagues to view.
A complete list of winners is as follows:

Grand Champion
Jeff Jourdan
Roebuck Auctions
Destin, Fla.

Auction of the Year
Jeff Jourdan
Roebuck Auctions
Destin, Fla.

Best of Show Photography
Jeff Jourdan
Roebuck Auctions
Destin, Fla.

Best of Show Advertising/Public Relations
Richard Hart, BAS, GPPA
Baterby’s Art Auction Gallery
Orlando, Fla

Photography Division Winners

Photography Division, Antique Auctions
Kurt Aumann, CAI, ATS, Aumann Auctions, Nokomis, Ill.
Photography Division, Auction Crowd
Stephen Karbelk, CAI, AARE, National Commercial Auctioneers, LLC, Tulsa, Okla.
Photography Division, Auctioneer in Action
Jeff Storm, CAI, Bradeen Auctions, Custer S.D.
Photography Division, Automobile Auctions
Richard Kiko, Russ Kiko Associates, Inc., Canton, Ohio
Photography Division, Buyer Excited About Purchase
Jeff Jourdan, Roebuck Auctions, Destin, Fla.
Photography Division, Collectibles/Specialty Auctions
Richard Kiko, Russ Kiko Associates, Inc., Canton, Ohio
Photography Division, Equipment Auctions (C & I)
Henry Stanley, CAI, AARE, CES, GPPA, Stanley & Son, Inc., Chillicothe, Ohio
Photography Division, Equipment Auctions (Farm)
Ron Bradeen, CAI, Bradeen Auctions, Custer, S.D.
Photography Division, Real Estate Auctions
Stephen Karbelk, CAI, AARE, National Commercial Auctioneers, LLC, Tulsa, Okla.
Photography Division, Technology in Use During an Auction
Jeff Jourdan, Roebuck Auctions, Destin, Fla.
Photography Division, Wild Card
Jodi Reynolds, Aumann Auctions, Nokomis, Ill.

Advertising/Public Relations Division Winners

Auction Printed Materials, One-Color/Two-Color, Antiques
Dave Veo, Jokela Auction Co., Park Rapids, Minn.
Auction Printed Materials, One-Color/Two-Color, Automobiles
Lonny McCurdy, AARE, McCurdy Auction LLC, Wichita, Kan.
Auction Printed Materials, One-Color/Two-Color, Benefit
Jolene Jokela Veo, Jokela Auction Co., Park Rapids, Minn.
Auction Printed Materials, One-Color/Two-Color, Business Liquidations
Gary Bailey, AARE, GPPA, Schrader Real Estate and Auction, Columbia City, Ind.
Auction Printed Materials, One-Color/Two-Color, C & I Machinery and Equipment
Mike Schultz, CAI, Schultz Auction Co., Upsala, Minn.
Auction Printed Materials, One-Color/Two-Color, C & I Real Estate
Dave Veo, Jokela Auction Co., Park Rapids, Minn.
Auction Printed Materials, One-Color/Two-Color, Collectibles/Specialty
Randy Jokela, Jokela Auction Co., Park Rapids, Minn.
Auction Printed Materials, One-Color/Two-Color, Farm Machinery and Equipment
Brad Horrall, Schrader Real Estate and Auction, Columbia City, Ind.
Auction Printed Materials, One-Color/Two-Color, Farm Real Estate
Gary Boggs, CAI, Schrader Real Estate and Auction, Columbia City, Ind.
Auction Printed Materials, One-Color/Two-Color, General Household/Estate Liquidation
Mike Schultz, CAI, Schultz Auction Co., Upsala, Minn.
Auction Printed Materials, One-Color/Two-Color, Residential Real Estate
Kevin Jordan, Schrader Real Estate and Auction, Columbia City, Ind.
Auction Printed Materials, Multi-Color, Antiques
Daniel Matthews, CAI, GPPA, Matthews Auctions, LLC, Nokomis, Ill.
Auction Printed Materials, Multi-Color, Automobiles
Henry Stanley, CAI, AARE, CES, GPPA, Stanley & Son, Inc., Chillicothe, Ohio
Auction Printed Materials, Multi-Color, Benefits
Megan LoPresti, Purple Wave Auction Co., Manhattan, Kan.
Auction Printed Materials, Multi-Color, Business Liquidations
Suzy McKee, Purple Wave Auction Co., Manhattan, Kan.
Auction Printed Materials, Multi-Color, C & I Machinery and Equipment
Harry Ruby, CAI, GPPA, Global Force Auction Group, Thurmont, Md.
Auction Printed Materials, Multi-Color, C & I Real Estate
Mark Motley, CAI, AARE, Motley’s Auction & Realty Group, Richmond, Va.
Auction Printed Materials, Multi-Color, Collectibles/Specialty
Mike Schultz, CAI, Schultz Auction Co., Upsala, Minn.
Auction Printed Materials, Multi-Color, Farm Machinery and Equipment
Kevin Oldham, United Country Auction Services, Kansas City, Mo.
Auction Printed Materials, Multi-Color, Farm Real Estate
Scott Shuman, CAI, Westchester Auctions, LLC, Eaton, Co.
Auction Printed Materials, Multi-Color, General Household/Estate Liquidation
Paul McCartan, Grafe Auction Company, Spring Valley, Minn.
Auction Printed Materials, Multi-Color, Livestock
Ron Bradeen, CAI, Bradeen Auctions, Custer, S.D.
Auction Printed Materials, Multi-Color, Residential Real Estate
William Bone, National Auction Group, Inc., Gadsden, Ala.

Catalogs

Antiques
Lon Clemmer, CAI, CES, MPPA, Alderfer Auction, Hatfield, Penn.
Catalogs, C&I Machinery and Equipment
Harry Ruby, CAI, GPPA, Global Force Auction Group, Thurmont, Md.
Catalogs, C&I Real Estate
Rex Schrader II, CAI, Schrader Real Estate and Auction, Columbia City, Ind.
Catalogs, Collectibles/Specialty
Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla.
Catalogs, Farm Machinery and Equipment
Roger Hansen, CAI, Hansen & Young Auctioneers, Inc., Prairie Farm, Wisc.
Catalogs, Farm Real Estate
Nelson Aumann, CAI, AARE, CES, Aumann Auctions, Inc., Nokomis, Ill.
Catalogs, Multiple Auctions
Gerald Bowie, The Auction Way Co., LaGrange, Ga.
Catalogs, Residential Real Estate
Mike Fisher, United Country – The Redfield Group, Gadsden, Ala.

Online Catalogs

Antiques
Sanford Alderfer, CAI, MPPA, Alderfer Auction, Hatfield, Penn.
Online Catalogs, Business Liquidations
Tanner Hernandez, Prime Time Auctions, Pocatello, Idaho
Online Catalogs, C&I Machinery and Equipment
Megan LoPresti, Purple Wave Auction Co., Manhattan, Kan.
Online Catalogs, C& I Real Estate
Suzy McKee, Purple Wave Auction Co., Manhattan, Kan.
Online Catalogs, Farm Real Estate
Lonny McCurdy, AARE, McCurdy Auction LLC, Wichita, Kan.
Online Catalogs, Residential Real Estate
Braden McCurdy, CAI, McCurdy Auction LLC, Wichita, Kan.

Newspaper/Magazine Advertising

One-Color
Mike Fisher, United Country – The Redfield Group, Gadsden, Ala.
Newspaper/Magazine Advertising, Two-Color
Chris Wilson, Golden Rule – Wilson Real Estate & Auction, Columbia, Ky.
Newspaper/Magazine Advertising, Multi-Color
Jeff Jourdan, Roebuck Auctions, Destin, Fla.

Postcards

Antiques
William Head, CAI, AARE, BAS, CES, Head Auctions, Ridgeland, Miss.
Postcards, Automobiles
Barbara Bonnette, CAI, AARE, GPPA, United Country – Bonnette Auction Co., LLC, Alexandria, La.
Postcards, Business Liquidations
Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, Kan.
Postcards, Commercial & Industrial Machinery and Equipment
Harry Ruby, CAI. GPPA. Global Force Auction Group, Thurmont, Md.
Postcards, Commercial & Industrial Real Estate
Jerome Manning, CAI, AARE, CES, J.J. Manning Auctioneers, Yarmouth Port, Mass.
Postcards, Collectibles/Specialty
Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla.
Postcards, Farm Machinery & Equipment
Lea Cieslak, Purple Wave Auction Co., Wichita, Kan.
Postcards, Farm Real Estate
Justin Manning, CAI, AARE, J.J. Manning Auctioneers, Yarmouth Port, Mass.
Postcards, General Household/Estate Liquidation
Bill Bryant, CAI, AARE, GPPA, Ted Counts Realty & Auction Group, Lynchburg, Va.
Postcards, Residential Real Estate
Jerome Manning, CAI, AARE, CES, J.J. Manning Auctioneers, Yarmouth Port, Mass.

Business Promotion

Business Newsletter
Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla.
Business Promotion, Business Stationery
Jeff Jourdan, Roebuck Auctions, Destin, Fla.
Business Promotion, Company Brochure
Stephen Shupperd, Shearer Printing Service, Inc., Kokomo, Ind.
Business Promotion, Company Promotional Item
Melissa Storment, AARE, Super Auction/Real Estate Auction Associates, Surfside, Calif.
Business Promotion, News Release
Kevin Oldham, United Country Auction Services, Kansas City, Mo.
Business Promotion, Presentation Folder
Jeff Jourdan, Roebuck Auctions, Destin, Fla.

Broadcast/Audiovisual

AV/DVD Presentation
Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla.
Broadcast/Audiovisual, Radio Commercial
Paul McCartan, Grafe Auction Company, Spring Valley, Minn.
Broadcast/Audiovisual, Television Commercial
Mark Motley, CAI, AARE, Motely’s Auction & Realty Group, Richmond, Va.

State Associations, Conference/Convention Promotion
Indiana Auctioneers Association
State Associations, Magazine, One-Color/Two-Color
Ohio Auctioneers Association
State Associations, Magazine, Multi-Color
Indiana Auctioneers Association
State Associations, News Releases
Michigan State Auctioneers Association
State Associations, State Association Web Site
Arizona State Auctioneers Association

Internet, Member Web Site
Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla.
Internet, Online Marketing Campaign
Richard Hart, BAS, GPPA, Baterby’s Art Auction Gallery, Orlando, Fla.
Internet, Online-only Auction
Roger Hansen, CAI, Hansen & Young Auctioneers, Inc., Prairie Farm, Wisc.

Auction Presentations, Auction Proposals
Jeff Jourdan, Roebuck Auctions of Florida, Destin, Fla.
Auction Presentations, Auction Summaries
Jeff Jourdan, Roebuck Auctions of Florida, Destin, Fla.

Public Relations: Promoting the Industry, the NAA, or Your Business, Special Events
Jeff Jourdan, Roebuck Auctions of Florida, Destin, Fla.
Public Relations: Promoting the Industry, the NAA, or Your Business, Speeches
Lonny R. McCurdy, AARE, McCurdy Auction LLC., Wichita, Kan.

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1 Comment

Filed under Auction marketing, Conference and Show

One response to “2010 NAA – USA TODAY Marketing Competition Winners Announced

  1. rp gig

    baterbys.com is great, they deserve it.. they raised so much for our charity, professional to the core.

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